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Christian Håkansson
Head of Packaging and Sustainability
christian.hakansson@tmr.se | +46 (0)73 513 19 46

PPWR

The new Regulation (EU) 2025/40, also known as PPWR, aims to create harmonised rules for packaging across the EU. PPWR aims to reduce packaging waste and limit the presence of harmful substances. At the same time, it aims to increase recycling, which in turn reduces the overall environmental impact of packaging. PPWR applies to all companies that manufacture, import or sell packaging within the EU, as well as companies from non-EU countries that export products with packaging to the EU market.

Read the Regulation (EU) 2025/40 in Swedish.

Read the Regulation (EU) 2025/40 in English.

PRODUCER RESPONSIBILITY FOR PACKAGING

What is the PPWR change?

By 2030, the PPWR requires all packaging to be recyclable, and to achieve this, packaging will have to comply with specific design requirements. The regulation also imposes stricter rules on chemicals in packaging, such as substances like PFAS. The aim of PPWR is to increase the proportion of recycled material in plastic packaging while focusing on increasing the reuse of packaging. It also introduces a ban on certain packaging that is considered unnecessary or where more sustainable alternatives are available.

All companies that manufacture, import or sell in the EU, as well as non-EU countries that export to the EU, are affected by this change.

we help you navigate 

Do you need support in PPWR?

  • Expert advice to navigate the PPWR requirements
    Get support on how to adapt your business to the new regulations.
  • Support with reporting and accounting
    We’ll help you meet the new requirements and guide you through the documentation requirements.
  • Ongoing knowledge via webinars and newsletters
    Stay up-to-date with the latest changes and best practices.
  • Practical support to meet compliance
    We work with you to ensure recyclability and compliance.

Användbara länkar om PPWR

PPWR guidance

The European Commission’s interpretative guide.

Go to source

PPWR FAQ

Questions and answers on PPWR from the European Commission.

Go to source

The EU “Blue Book”

Guidance on EU product regulations.

Go to source

Naturvårdsverket

Swedish guidance and support on PPWR.

Go to source

DO YOU HAVE ANY QUESTIONS?

Q&A PPWR

The PPWR influences packaging design by requiring packaging design to enable recycling and meet specific sustainability requirements.

The PPWR entered into force progressively from February 11, 2025, with several requirements to be fulfilled from August 12, 2026 and by 2030 at the latest.

Any company that manufactures, imports, sells or exports packaging to the EU.

The PPWR requires all packaging to be technically recyclable and practically recyclable within the EU waste system.

They must comply with the same requirements as EU companies if their products are sold in the EU.

Single-use packaging that is considered unnecessary, such as small ketchup jars or single-use packaging in restaurants.

The use of PFAS and other harmful substances in packaging is severely restricted or banned.

Yes, but some simplifications or thresholds may apply depending on the scope and volumes.

The PPWR is a binding regulation, not a directive, which means it is directly applicable in all EU countries.

By following design requirements, material lists and ensuring recyclability as defined by the EU.

Contact us for advice! 

Reuse plays a major role, reusable packaging should be promoted over disposable packaging.

This can lead to sales bans, fines or other sanctions, depending on national enforcement.

Yes, some exemptions may exist for specific industries or products, but are limited. Contact us and we will help you! 

By mapping their packaging, adapting design and materials, and following legislative developments. Kontakta vår expert Christian här så hjälper han er vidare i frågan. 

Contact Christian here